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Computer Tips that Help Small Businesses Operate Profitably
When working properly, computers enable small businesses to make big business profits; however, get booted off your computer and you’re suddenly starving. In most instances, computers usually act up due to lack of care by its owners. Here are...
Finding Phone Answers For The Very Small Business
Start-ups, small growing firms and even home-based businesses are underserved by the telecommunications industry. But there are telephone systems that fit if you know where to look. Telephone systems have grown in sophistication by leaps and...
How to Finance a Small Business
Confused by how to finance a small business? One key to a successful business start-up and expansion is your ability to obtain and secure appropriate financing. Raising capital is the most basic of all business activities. But as many new...
LocalBizNetwork-the online community for small business in California and Texas
LocalBizNetwork is an online community for small business in California, US. Our business services include Website Services, Extranet Docs, Search Engine Optimization, E-learning Systems, E-commerce, Custom Graphics and Logo Creation, Newsletter...
Small Business Q & A: Turnkey Dropship Websites Save You Time, Trouble and Money
Q: I would like to start an online dropshipping business, but I have no idea how to get started. I would like to specialize in giftware and accessories. Where do I find products and how do I get set up a website without any technical knowledge? ...
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Can Small Business Owners Really Afford A Great Logo?
And is having a logo really that important?
My answer to both of these questions is an emphatic YES!
A logo is a graphical or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace selling.
Why do small businesses need a logo?
Why can't they just market using their company name? Logos are expensive, right? Can a small business owner really afford to get a logo? Or at least a good logo? Lots of questions. Some I'm sure you've pondered yourself at one time or another.
I believe ALL businesses should have a logo
You need a graphic element that captures the essence of your business and communicates an idea to your prospects and customers. A mark that can lead the look and feel of all of your marketing materials.
You only have a split second to grab someone's attention
You need to make the most of that time. A good logo can communicate a message or intrigue a prospect to want to find out more.
Before you decide you can't afford a good logo
Let me assure you that is absolutely NOT the case. Look, I've been in the ad agency business for 20 years. During that time I've worked with some of the most talented graphic artists and designers in the business. But even I did not turn to them when I needed a logo for 10stepmarketing.
Why? I couldn't.
They were simply too expensive for my small business budget. So what did I do? I found a great alternative that's inexpensive, fast and good.
You can get a great logo for between $300 and $500 from a company called LogoWorks. And, you'll get a variety of logo designs to choose from and you'll have them within just a few days. Plus you'll get several rounds of revisions to make sure you are completely happy with your final mark.
What I like most about Logoworks is they require you to complete a creative direction worksheet that ensures their designs are strategically on target with your brand. This is KEY if you want your logo to be a good representation of your business. If anyone offers to design a logo for you without some form of creative brief or direction worksheet, don't do it!
If you don't have a logo, or if yours is in need of an overhaul, check out LogoWorks. You can learn more at http://www.10stepmarketing.com/valuabletips.htm
(C) 2005 Debbie LaChusa
About the Author
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
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