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12-month 2005 Marketing Calendar that Boost Sales
The following is my 12-month promotional marketing calendar. Keep it handy, as you'll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based...
Direct Response Advertising
"A Powerful Direct Response Marketing Guide that Can Literally Double or Triple the Number of New Clients Your Bring Into Your Business Online or Offline" Contact Information Timothy Little--For details on how to launch a direct response Web site...
Fumbling on the 'Business' Goal Line
If you've ever watched your favorite football team in a Super Bowl game, you can readily relate to the maddening frustration of the below example with, hopefully, some exclusions contained herein...maybe... There your team is...4th quarter, 4th and...
Internet in Russia and Ukraine - Part 1. General Information and Statistics
User Base The non-US and non-English Web segments have been boosted by a growing trend towards PC penetration and cheaper Internet access in the last couple of years. The US share of the global population online, once above ninety percent, is now...
Online Selling Using Cause & Effect To Gain Success
There is nothing more than I enjoy than marketing products on the net. Products which have been thoroughly researched and 99.9% of times are exactly the one that I myself use. I use the net each and every day and update myself with exactly what is...
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So You Think Marketing Has Changed
With the proliferation of the Internet, the meaning of the word "marketing" has also proliferated. There seem to be as many definitions of marketing as there are marketers. Many see marketing as a series of tactics or gimmicks. Some push pyramid programs [multi-level marketing (MLM) or network marketing] as the way to successful Internet marketing. Others may say the Web has made traditional marketing obsolete. I believe that the Internet has expanded our capabilities, created new ways of doing business, and radically changed business dynamics. It has not, however, changed the basics of what we do.
Basic, traditional marketing is as relevant as ever. The Four P's - product, price, place (distribution), and promotion - are still very much alive. Strategic thinking, segmenting, and targeting can still earn you a competitive advantage. Marketing is still a process of a) determining what our customers need and want, b) planning how we are going to meet those needs and wants, and then c) implementing our plan. We still have products, services, and ideas to sell at some price. We still deliver to our customers via some means of distribution. We still promote and we still advertise. Those are the basics. The basics still exist and always will.
What *has* changed is the business environment. Companies compete with more efficient technologies. Customers have better access to their cost options and they communicate to each other in a way never before possible. In some industries, the
Internet has lowered the cost of entry so that entrepreneurs, with little more than a home office, have entered the competition. The changes in competitive environment are numerous.
What have also changed are the specific marketing strategies and the tactics we take to implement those strategies. These have changed, but basic marketing has not. Superior marketing is and always has been analysis, then action. It is strategy development, then logical and thought-out tactical implementation. It is the way to customer satisfaction and increasing profit. It is the process of:
1) Analyzing your customers and the business environment in order to
2) Identify key opportunities to better and more profitably meet customer needs,
3) Figuring out how to act on those opportunities, and then
4) Implementing your plan.
The process doesn't have to be cumbersome. Five-year plans and novel-length documents are not required. The logic of the action is what's important. By applying the basic marketing process both online and offline, your chances of success skyrocket.
About the Author
Bobette Kyle is author of "How Much For Just the Spider? Strategic Web Site Marketing." She used techniques detailed in the book to bring her own site, WebSiteMarketingPlan.com, from a ranking of 17 million to 59 thousand+ in less than four months. http://www.WebSiteMarketingPlan.com/sr.htm
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Copyright 2002 Bobette Kyle. All rights reserved.
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