|
|
|
Avoid being accused of spamming - 2 email marketing tips
Don't be wrongly accused of spamming again. Avoid having your email messages instantly deleted by your subscribers. If your emails are confused as spam, guess what, your customers won't get a chance to read them. Your email only sometimes ends...
Email Marketing Kung Fu
Copyright 2005 Mike Adams Have you ever heard email described as, "the killer Internet Application?" Do you understand why email is the killer app for your business on the Internet, or how to make it that way if it isn't now? In my spare time, I...
Email Marketing Lesson: How To Build An Email List, Part One of Two
So why do so many people cry and pull their hair out when it comes to building an email list? It's really simple - they don't know how to do it.
Before you start building an email list you need to know one thing.
What I'm about to tell you is so...
How Much Do You Use Email Marketing?
Affiliates in affiliate programs have a vast array of affiliate marketing tools to use. It can be difficult knowing which ones work and which ones do not. Clearly traditional banners do not work too well. On the other hand, clever email marketing...
Website Promotion With Email Marketing
Email marketing is a way of directly communicating with a target audience to market your website or increase awareness about an upcoming promotion connected with your site. In general, the term "email marketing" is used to refer to any emails...
|
|
| |
|
|
|
|
|
|
How to Do Effective Email Marketing
Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the number of emails you can send at one time, or are blocking your emails from even getting to your subscribers’s inboxes.
As a way around this, many marketers are telling you to get a blog and an RSS feed. This makes good sense, and there is some indication that RSS and related technology will become more popular in the near future, but before you invest in an ebook or multimedia course from a marketer, ask yourself if that marketer has a vested interest in moving you over to an RSS system (i.e., they conveniently sell an RSS starter kit, or affiliate for someone who does).
On the contrary, though, email marketing is not dead. Recently, on a membership-only forum, discussion centred on how Getresponse and Aweber have
improved their open and deliverability rates for emails, even as high as 85% for deliverability. One contributor, who owns an autoresponder company, noted that many tricks marketers use to get their messages past spam filters (such as using "f^ree" for "free") are actually backfiring and triggering spam filters, resulting in emails being blocked. Instead, marketers should focus on trick-free, valuable content in their emails.
Apparently, email marketing works much the same way as search engine marketing (and, really, all good marketing) does: in the long run, you are rewarded for building (and sending out) trick-free, useful, and informative content.
So how should you build your business? With one quality blog post or article at a time. And how should you market with email? With one quality email message at a time.
Jeremy Hoover is the owner of Hoover Marketing where he builds a strong residual income business.
|
|
|
|
|
|